App Vulture

What is App Vulture?

App Vulture is a tool for ASO (App Store Optimization) keyword research and app store competitor analysis. It helps you identify relevant keywords, review keyword ranking signals, and examine what competing apps are doing so you can spot market gaps and refine your App Store and Google Play strategy.

The core purpose is to support decision-making around acquisition and visibility by combining keyword discovery with competitor and review-focused intelligence.

Key Features

• ASO keyword research to find keywords that can support improved discoverability in app stores.
• App store competitor analysis to compare your target apps against competitors and understand positioning.
• Keyword ranking tracking so you can monitor how keywords perform over time.
• Review intelligence to extract insights from user reviews as part of evaluating competitive landscape and messaging.
• Market gap identification to surface opportunities when searching for ways to improve your keyword and content strategy.

How to Use App Vulture

1. Start by running ASO keyword research to build a set of keywords relevant to your app’s category and goals.
2. Use competitor analysis to compare apps you consider direct or adjacent competitors.
3. Check keyword rankings for the keywords you care about to understand what is working.
4. Review review intelligence to learn what users mention in reviews and where competitor apps may leave opportunities open.
5. Use the findings to adjust your App Store and Google Play targeting (e.g., keyword strategy and positioning based on detected gaps).

Use Cases

• Keyword discovery for a new app launch: Research keywords tied to your app’s topic and check ranking signals to prioritize what to target first.
• Competitive benchmarking: Analyze competitor apps in your space to understand how they position themselves and which keyword areas appear emphasized.
• Updating your keyword strategy: Revisit keywords and rankings as you refine your metadata to improve visibility on both the App Store and Google Play.
• Review-driven optimization: Use review intelligence to identify recurring themes in competitor or category reviews that can inform how you position your app.
• Finding market gaps: Compare keyword and competitor signals to locate underserved areas you may be able to target with your next iteration.

FAQ

• What platforms does App Vulture support? The product is described as supporting strategy optimization for both the App Store and Google Play.

• Does App Vulture include competitor analysis? Yes. It explicitly lists app store competitor analysis as a core capability.

• Can I track keyword rankings? Yes. Keyword ranking tracking is listed as a feature.

• What does “review intelligence” mean in this context? The site frames it as using review information to support analysis alongside keyword and competitor research.

• How do I use market gaps in my strategy? The site indicates market gaps can be used to refine your App Store and Google Play strategy, based on what the keyword and competitor research suggests.

Alternatives

• General ASO keyword research tools: These focus mainly on keyword discovery and difficulty/visibility signals, typically without as much emphasis on competitor and review-focused intelligence.
• App store analytics platforms: Some tools provide broader performance analytics plus basic keyword tracking, often with less structured competitor and review intelligence.
• Competitive intelligence tools for mobile apps: These emphasize competitor monitoring and positioning; depending on the vendor, keyword research depth and review intelligence may be limited.
• App review analysis tools: Tools centered on text mining and sentiment/topic extraction from reviews can complement ASO workflows, though they may not provide the same end-to-end keyword ranking and competitor analysis workflow described for App Vulture.