Market intelligence
Maps who is active in your market and how that space appears to be changing.
Ask Kelo
Ask Kelo scans a website’s market, competitors, reviews and search results to deliver a plain-language report with positioning, content and SEO insights.
Understand your market from one website scan
Ask Kelo is a market research and positioning tool for website owners, marketers, and agencies. You give it a website URL, and it scans competitor sites, customer reviews, and search results to produce a plain-language report on the market around that business.
The product is designed to surface opportunities that are hard to find manually, including competitor weaknesses, customer language, SEO gaps, content ideas, and a positioning line you can use on the website. The site says the first look is free, the full report costs €49, and no signup is required for the initial scan.
What Kelo brings back from a market scan
Competitor analysis
Compares competitor promises, pricing, and where their positioning or execution appears weak.
Review analysis
Reads customer reviews to surface recurring praise, complaints, and the language customers actually use.
Brand positioning
Identifies the positioning angle your brand can own and suggests wording to support it.
SEO and content guidance
Surfaces search gaps, content opportunities, and practical recommendations instead of a raw data dump.
Readable report output
Writes the report in plain language and in the website's language, Dutch or English.
Common ways to use Ask Kelo
Reposition a website
Use the scan to understand how competitors talk about the category, what they charge, and where their positioning seems weak before you rewrite your own homepage or service pages.
Plan marketing content
Run a market scan when you need customer language, review themes, and search gaps to support a launch, campaign, or content plan.
Improve messaging from reviews
Use the report to identify gaps between what customers say and what the site says, then turn that into clearer copy and a sharper homepage line.
Support client work
Compare several client sites or pitches using the paid packs and agency option, which are aimed at marketers, freelancers, and agencies handling multiple reports.
Pros and Cons
Pros
- Starts from a single website URL, so setup is simple.
- Combines competitor, review, and search analysis in one report.
- Outputs are written in plain language rather than in a dashboard-first format.
- The pricing page shows a free first scan before the paid full report.
- The report is tailored to Dutch or English.
Cons
- The public pages do not show a detailed method for how sources are collected or weighted.
- Integrations are not listed, so the product appears to work from a website URL rather than connected accounts.
- The source pages do not provide a full sample report structure beyond the examples shown on the site.
FAQ
Do I need an account to use Ask Kelo?
No. The site says Kelo starts with a website URL and that there is no signup required for the first look.
Is there a free way to try it?
The pricing page says every scan starts free, and you only pay when you want the full report.
What language is the report written in?
The source says Kelo writes the report in the website's language, Dutch or English.
What does the report contain?
The report includes market intelligence, competitor analysis, review analysis, brand positioning, customer language, SEO opportunities, content ideas, and AI recommendations.
What data sources does Kelo use?
The site describes Kelo as a one-time website analysis tool that explores competitor sites, customer reviews, and search results. It does not list integrations or connected services.
Quick Facts
- Category
- Market research / AI analysis
- Primary input
- Website URL
- Output
- Plain-language market report
- Languages
- Dutch or English
- Pricing model
- Free scan, then one-time paid report
- Website
- askkelo.com
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