Magic

What is Magic (formerly Openmagic)?

Magic is an AI tool for creating product visuals—specifically product videos and images—at scale. The core workflow centers on generating professional-looking content from product photos, so you can produce more assets without filming.

The product is positioned for people who need consistent product media for listings or marketing, and want a faster way to turn existing product photography into usable video and image outputs.

Key Features

• AI-powered product video generation: Create product videos in seconds from uploaded product photos, reducing the need for traditional filming.
• AI-powered product image generation: Generate product images from your own photos, supporting quicker production of image variants.
• Template library: Use templates from a “Templates” section to start from predefined formats and styles.
• Create a reusable content library: Build and manage a collection of assets through the app’s library features, aimed at scaling production over time.
• Profile for organizing outputs: Use a “Profile” area to manage the workspace used for creating and organizing content.

How to Use Magic (formerly Openmagic)

1. Open Magic and access the Templates area to choose a starting point.
2. Upload product photos you already have (the app is designed to work from photos rather than filmed footage).
3. Use the template-driven workflow and AI generation to create product videos and/or images.
4. Save the generated outputs into your library for reuse and ongoing scaling.

Use Cases

• E-commerce product listing creation: Turn existing product photos into videos and images that can be used across storefront pages and marketing placements.
• Content refresh for seasonal campaigns: Produce updated media quickly by regenerating assets from the same product photo set.
• Multi-collection or multi-SKU workflows: Generate consistent visual content across many products by using templates and organizing outputs in a library.
• Small teams without filming resources: Create product media without coordinating a separate photo/video shoot.
• Scaling ad or social creatives: Generate multiple video/image variations from the same source photos to support different creative needs.

FAQ

• Does Magic require filming? No—its core premise is creating product videos and images from uploaded product photos without filming.

• What inputs does Magic use to generate content? The workflow described uses product photos that you upload.

• What kinds of outputs can I create? The app is described as generating product videos and product images.

• How do templates and libraries work in the app? The site references a Templates area and a library feature, indicating you can start from templates and organize generated assets for reuse.

Alternatives

• AI product photo/video generators (photo-to-media tools): Tools focused on generating marketing visuals from uploaded product images can serve a similar photo-first workflow, though they may vary in template structure and output types.
• E-commerce creative management platforms: Platforms that centralize product media creation and asset organization can complement or replace parts of a photo-to-media workflow, especially when you need team-wide management.
• Traditional product photography + editing workflows: Instead of AI generation, teams can use scheduled photo/video shoots plus editing tools; this typically requires more production effort but may offer different creative control.
• Template-based video creation tools: For teams that mostly need consistent video formats, template-first video tools can be used, though they may not generate footage from product photos in the same way.