Synthesia

What is Synthesia?

Synthesia is an AI video platform for creating business videos from text. It helps teams produce AI avatar videos with voiceovers, translate them into 160+ languages, and manage versions for consistent publishing.

The core purpose of Synthesia is to streamline the workflow of turning scripts and existing content into on-brand AI videos, then localizing and distributing them for use across functions like training, sales enablement, compliance, and internal communications.

Key Features

• Create and manage AI videos in one platform: Build, localize, organize, and publish AI videos from a single workflow.
• AI avatar generation with multilingual voice: Your AI Avatar can speak 160+ languages, with controlled expression and language coverage.
• AI Video Assistant for converting content to video: Transform documents, links, or ideas into AI videos that match a selected brand style.
• Real-time team collaboration: Create videos with your team using tools for commenting and review in real time.
• 1-click translation for videos: Translate videos into 160+ languages while syncing to the avatar’s lip movements.
• AI Screen Recorder and transcript editing: Record screen content in one take and produce transcripts that can be edited, updated, and translated.
• Multilingual video player: Watch and organize all language versions in a single player.
• Brand controls (Brandkit): Upload a logo, choose colors, and set style so videos remain on-brand.
• Version control and version syncing: Keep updated versions synced to the original video to avoid broken links or duplicate files.
• SCORM export and LMS publishing: Export videos in SCORM format for learning management systems and keep content up to date.
• Analytics for video performance: Track views, drop-offs, and completion rates.

How to Use Synthesia

1. Get started by trying the free AI video tool and selecting an AI avatar (the site includes demo templates and a script-based flow).
2. Create a video by typing your script (the demo indicates scripts can’t be blank) and generating the first draft.
3. Apply brand settings using Brandkit (logo, colors, style) so outputs align with your organization’s look.
4. Translate and publish by using 1-click translation into the languages you need, then review versions in the multilingual video player.
5. Collaborate and iterate with teammates through real-time commenting and review, then use version control to keep updates consistent.

Use Cases

• Sales enablement videos: Produce and localize sales pitches quickly for multiple markets—e.g., teams using multiple languages and high-volume video creation.
• Operations training: Create internal training content and update it efficiently without reworking entire materials.
• Employee onboarding and course updates: Refresh large numbers of learning materials and reduce translation effort for global training needs.
• Compliance training: Generate training updates while keeping content aligned and current, including distribution through an LMS using SCORM export.
• Technical and product how-to videos: Use AI Screen Recorder to create screen-based instructional content with transcripts that can be edited and translated.

FAQ

What kinds of inputs can I turn into videos?

The platform can transform text/scripts and also convert existing documents, links, or ideas into AI videos.

How many languages does Synthesia support?

The platform supports 160+ languages for avatar voice and video translation.

Can my team collaborate on AI video creation?

Yes. Synthesia supports real-time collaboration, including create/comment/review workflows.

Does Synthesia support localization and lip-sync?

Yes. It offers 1-click translation and syncs the chosen language to the AI avatar’s lips.

Can Synthesia publish to an LMS?

Synthesia supports SCORM export so AI videos can be integrated with a learning management system and kept up to date.

Alternatives

• LMS-focused video authoring tools: Tools that primarily center on course creation and publishing. Compared to Synthesia, they may not emphasize AI avatar generation and fast multilingual video creation.
• Traditional video editing software with localization workflows: Desktop or web editors for manual video production plus separate translation/dubbing steps. Compared to Synthesia, this is typically more manual and script-to-video automation is less direct.
• Generic AI content-to-video tools: AI generators that create videos from prompts or scripts. Compared to Synthesia, they may not provide the same combination of avatar control, 1-click lip-synced translation, brand tools, and versioning.
• Screen-recording and transcription tools: Utilities that capture screen content and create transcripts. Compared to Synthesia, they may not include AI avatar video creation and centralized multilingual publishing/version control.