Growth Opt Playbook is a free browser-based marketing data analysis toolkit for performance marketers. Upload CSVs or use Google Sheets to review campaign health, budget allocation, creative performance, and experiments.
Growth Opt Playbook is a browser-based marketing data analysis toolkit for performance marketers. It lets users upload a campaign CSV or connect a Google Sheet, then analyze campaign health, budget allocation, creative performance, experiments, and longer-term marketing response.
The site organizes its tools into a clear decision workflow: monitor weekly performance, explain changes, choose budget or creative actions, prove effects with tests, and learn from response analysis. The tools are presented as free to use, with the source data kept in the browser rather than sent to a server.
Upload a campaign CSV and review spend, installs, CPI, ROAS, pacing, anomaly signals, and other scorecard outputs in the browser. The dashboard page shows these results against sample data before you replace it with your own file.
The site groups tools into stages such as monitor, explain, choose, prove, and learn. That structure supports weekly review, diagnosis, budget decisions, experimentation, and longer-term learning in one workflow.
Templates are provided for several tool families, including operations dashboard, budget allocation, campaign performance variance, campaign saturation, creative analysis, experiment analysis, and marketing response analysis. The templates page notes which tools share a unified CSV format.
The dashboard supports column mapping so uploaded data can be aligned with standard fields such as date, platform, channel, campaign name, cost, impressions, clicks, installs, and revenue fields. The page says required columns are mapped before analysis begins.
The guide section organizes SOPs for tracking foundation, campaign execution, creative, and analysis. Those guides cover topics such as MMP infrastructure, postbacks, iOS privacy, app campaign operations, ASO basics, and KPI analysis.
The product pages mention tools for creative fatigue, budget allocation, variance decomposition, A/B tests, incrementality, MMM-style response analysis, and content element analysis. These are presented as distinct analysis modules rather than a single generic report.
Review CPA, ROAS, pacing, and anomaly signals for the current week, then decide what needs attention first. This matches the product’s monitor stage and operations dashboard workflow.
Break down a performance shift into volume, efficiency, or mix effects to understand why results moved. The variance analysis tools are positioned for this diagnostic step after monitoring.
Compare scale-up and pull-back options, or estimate response curves for budget allocation. The site also includes a saturation tool to help identify when efficiency may deteriorate as spend increases.
Evaluate creative fatigue and identify which creative variants should be replaced or produced next. The creative analysis tool and the creative guides point to this as a separate decision step.
Design and interpret A/B tests or incrementality checks using dedicated analysis tools. The product positions these tools in a prove stage for validating whether an observed difference is real.
The site presents Growth Opt Playbook as a free performance marketing analysis tool that works with campaign CSV files and Google Sheets. The homepage and templates page both emphasize browser-based analysis rather than an uploaded-data account workflow.
The source pages show CSV upload as the core workflow, and the templates page explains how to use the same template in Google Sheets and connect a shared viewer link in the app. The homepage also says you can connect a Google Sheet, but the exact supported integrations beyond that are not described in the source.
Yes. The templates page says uploaded CSV data is processed and discarded in the browser and is not sent to or stored on a server. The pricing page repeats that the product does not send original data to a server.
The site includes operating guides for tracking setup, campaign execution, creative work, and analysis, which suggests the product is designed for marketing teams that need a repeatable analysis and reporting workflow. The browser-based tools also support individual analysts working from their own campaign data.
The dashboard page says the first step is to upload a CSV, map columns, and start analysis. The templates page adds that some tools share a unified CSV format, while others use different data grains such as event-level or holdout-level data.
PromptScout tracks how ChatGPT, Gemini, Google AI Overviews, and Perplexity mention your brand or competitors, with source analysis and website audits.
SaveMRR is a Stripe retention tool for SaaS teams to scan churn and MRR leaks, then automate recovery with dunning, cancel-save offers, win-back emails, and onboarding nudges.
Hype is a web tool for finding trending YouTube topics by category, time range, and scoring mode. Spot emerging ideas and review source videos.
Sleek Analytics is a privacy-friendly web analytics tool with real-time visitor tracking, Core Web Vitals, and revenue attribution.
Struere turns spreadsheet data into structured operational software with dashboards, alerts, and automations for teams replacing manual spreadsheet workflows.
ClayHog is an AI search visibility platform for tracking brand presence in ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews from one dashboard.
