obello

What is obello?

Obello is an AI graphic design platform designed for teams that need to produce marketing and creative content quickly while keeping outputs consistent with their brand. It combines tools for template management, brand-rule enforcement, AI-assisted image/video generation and editing, text generation in a brand voice, and animation—aimed at scaling content production without moving away from established design guidelines.

Key Features

• Master Templates for teams: Design once and let team members customize templates across different projects while keeping updates on-brand.
• Brand Rules: Convert a company’s brand guidelines into dynamic tools that help teams generate “always-on-brand” content at speed.
• AI Resize: Automatically adapt designs across different aspect ratios while preserving the original creative intent.
• Gen Studio (AI image and video generation): Generate on-brand images and videos, with the ability to train on products and creative assets for more product-accurate results.
• AI image editing tools (built in): Remove or replace elements, extend backgrounds, and swap objects directly in the workflow.
• AI Text with WordSmith: Generate marketing copy in the brand’s tone of voice and apply grammar, punctuation, and style rules.
• Motion and audio tools: Turn static content into animated content using animation tools that include keyframe animation.
• Digital Asset Management (DAM): Move beyond storage by using AI-powered tagging and focal point detection so teams can find assets faster and reuse them as building blocks.
• Integrations with Slack and Figma: Integrate with existing workflows for content creation, feedback, and approvals.

How to Use obello

Start by setting up Master Templates and defining your Brand Rules so content generated or edited by different team members stays aligned. Then use the platform’s creation tools—AI Resize for format changes, Gen Studio for generating images/videos based on your assets, and built-in AI editing for modifications—to assemble assets for your campaign or channel. For text and motion, generate copy with WordSmith and animate assets using the motion tools, then use Slack and Figma integrations to support review and approval workflows.

Use Cases

• Creative agency workflow (client scaling): Agencies can protect the design systems they’ve already built by distributing master templates and on-brand images/videos for clients to use while keeping updates consistent.
• Marketing team resizing for multiple channels: When moving the same creative across formats (e.g., different aspect ratios), use AI Resize to adapt the design without repeating manual layout work.
• Product-focused asset generation: Teams can train Gen Studio on product materials and creative assets to generate marketing visuals and videos that match product presentation requirements.
• Retouching and variation creation: Marketing and content teams can remove unwanted elements, swap objects, or extend backgrounds using built-in AI editing—then generate additional variations from the updated assets.
• Campaign text and on-brand messaging: Use WordSmith to draft marketing copy in the company’s tone while applying grammar, punctuation, and style constraints.
• Motion for static creatives: Convert static banner or social content into animations using the animation suite, including keyframe animation for more controlled motion.

FAQ

What does obello help teams do? It helps teams create on-brand design, text, images, videos, and motion content faster while maintaining consistency with brand guidelines.

Can obello keep outputs consistent across multiple people? Yes. It uses Master Templates and Brand Rules so updates and generated content remain aligned with established design and style requirements.

Does obello support adapting designs to different sizes? Yes. The platform includes AI Resize to adapt designs across aspect ratios while preserving the intended creative look.

Can the AI generation be trained on a team’s own assets? The platform describes Gen Studio as supporting training on products and creative assets to produce product-accurate results.

Which tools does obello integrate with? Obello is described as integrating with Slack and Figma to support creation, feedback, and approvals.

Alternatives

• Template-based design and brand management tools: Alternatives in this category focus on enforcing brand consistency through templates and guidelines, but may offer fewer built-in AI generation/editing steps.
• AI content generation suites for marketing assets: These prioritize generating images/video and drafting copy, but may not provide the same template-and-brand-rule workflow described for obello.
• General-purpose DAM systems with tagging: DAM-only solutions can help store and organize assets, but may not transform DAM items into reusable, brand-consistent creative building blocks.
• Design tools with plugin ecosystems: Some tools can be extended with AI and automation via integrations or plugins; the workflow may differ if you rely on third-party tools for resizing, generation, and motion.