Spokk

What is Spokk?

Spokk is an all-in-one growth platform for small businesses that connects customer check-ins with automated SMS workflows for feedback, review generation, loyalty, and referrals. Its core purpose is to turn one customer interaction into a sequence of follow-ups that helps you retain customers, collect feedback, and generate shareable referral activity.

Using Spokk, businesses can capture visits at checkout (for example via QR code, API, HubSpot, or a verified SMS link) and then automatically send the next steps through SMS. The platform also uses customer feedback to generate ready-to-post Google review drafts using GPT-4.

Key Features

• Visit-based loyalty via QR code check-in, points, or visits: Records loyalty visits immediately and delivers reward notifications via SMS when milestones are reached.
• Customer feedback collection with a personal form: Sends an SMS feedback request that takes customers about 15 seconds to complete, with follow-up reminders if feedback isn’t submitted.
• AI review generation from feedback (GPT-4): Creates a unique, personalized draft review from the submitted feedback so you can copy and post it to Google.
• Automated referral system with SMS links: Sends a unique referral link via SMS to customers who are set up as eligible, and supports rewarding both the referrer and the new customer (per configurable timing).
• SMS automation with step skipping: Runs multi-step sequences automatically (feedback request, reminder, referral), with logic to skip steps that have already been handled.
• Integrations through REST API and HubSpot: Connects Spokk to other systems so customer events can trigger the growth sequence from tools you already use.

How to Use Spokk

1. Set up Spokk and start your automation (the site indicates a “Start for free — 5 min setup”).
2. Configure how customers check in at point of sale using QR code, an API integration, HubSpot, or a verified SMS link.
3. Turn on the workflow steps you want: feedback requests and reminders, AI review generation based on submitted feedback, loyalty rewards, and referral link SMS.
4. Customize timing where applicable (for example, the feedback follow-up and the referral send timing are described as configurable).
5. Use the results in connected channels: post the AI-generated review draft on Google, and monitor referral tracking via the referral dashboard (as described for the referral system).

Use Cases

• Collect feedback without adding staff work: After a customer checks in at checkout, Spokk sends an SMS feedback form two hours later and a reminder 24 hours later if no response is recorded.
• Convert feedback into reviews: When customers submit feedback, Spokk generates a ready-to-post Google review draft using GPT-4. The business copies the draft and posts it.
• Run visit-based loyalty campaigns: Customers check in via QR code; Spokk tracks visits and points/visits and sends SMS notifications when customers reach reward milestones.
• Encourage referrals from satisfied customers: Spokk sends an SMS with a unique referral link to happy customers at a configurable time (example shown: 20 days post-visit), rewarding both the referrer and the new customer.
• Coordinate growth sequences from existing tools: Using HubSpot integration or REST API, you can trigger the same feedback/review/loyalty/referral SMS sequence based on customer events handled in your current systems.

FAQ

• What does Spokk send to customers? Spokk sends SMS messages for feedback requests (and reminders if needed), loyalty reward notifications, and referral links. Feedback can also be used to generate AI review drafts.

• How does the AI review output work? After a customer submits feedback, Spokk uses GPT-4 to generate a personalized, ready-to-post review draft. The business can copy and post it on Google.

• Can I start the workflow at checkout? Yes. The site describes check-in options at checkout via QR code, API, HubSpot, or a verified SMS link.

• Does Spokk resend steps that were already completed? Spokk’s automation includes smart skip logic that avoids sending steps that have already been handled.

• Which integrations are supported? The site specifically mentions HubSpot and REST API access. It also notes that the AI review workflow is compatible with Google and other platforms (Trustpilot, TripAdvisor, Capterra) as part of the review support list.

Alternatives

• Standalone SMS marketing automation tools: These can send timed SMS sequences for feedback or reminders, but may not provide the same integrated loyalty/referral workflow tied to check-in events and the feedback-to-review draft generation described for Spokk.
• Customer review management platforms: Tools focused primarily on collecting or moderating reviews may support invitations and publishing, but might require separate systems for loyalty and referrals.
• Loyalty platform + referral app bundles: Dedicated loyalty and referral solutions can cover check-in, points, and referral tracking, though you may need additional tooling for rapid feedback collection and AI review draft generation.
• CRM-integrated marketing workflows (without the full growth suite): If you rely heavily on a CRM like HubSpot, you can build automation there, but you may not get Spokk’s specific sequence design that links check-in, feedback, AI review drafts, loyalty milestones, and referrals through SMS.