Proply Lens

What is Proply Lens?

Proply Lens is an AI tool for real estate teams that enhances listing photos and prepares marketing visuals. It supports virtual staging (furnishing empty rooms), furniture/object removal and decluttering, exterior/photo retouching, and branded outputs for consistent campaigns.

The core purpose is to help agents and property marketing teams produce polished listing assets faster, including cinematic property video slideshows created from approved photos.

Key Features

• Virtual staging for empty interiors: Add high-end furniture and styling to vacant rooms so they look “market-ready” in seconds.
• Furniture and object removal: Use AI to remove items from photos and reconstruct what’s behind them (described as using neural networks that understand depth to restore floors and walls).
• Exterior retouching and photo enhancement: Improve exposure, color balance, and lens distortion to make images look more refined.
• Lighting and retouching: Apply professional-grade adjustments aimed at making photos more consistent and visually clear.
• Custom branding: Automatically add an agency logo and watermarks to listings to help keep branded consistency across assets.
• AI influencer integration: Create influencer-style property presentations in 20+ languages.
• AI property video slideshows: Turn approved photos into cinematic, walkthrough-style videos suitable for reels, listing launches, and luxury presentations, with multiple aspect outputs (16:9 4K and 9:16 vertical).

How to Use Proply Lens

1. Start by creating an account and choose a starting workflow (e.g., virtual staging, decluttering/object removal, photo enhancement, or video slideshow).
2. Upload your real estate photos to the tool.
3. Apply the desired AI edits—such as staging for empty rooms, removing furniture/objects, or enhancing exposure and color.
4. Add branding (logo and watermark) if you need consistent agency look across outputs.
5. For video outputs, select the approved photos and generate a cinematic slideshow video in the formats you need (16:9 or 9:16). If using influencer presentations, choose the language and generate the presentation.

Use Cases

• Stage a vacant listing for better first impressions: Furnish empty interiors with selected styles so prospective buyers can visualize the space.
• Declutter and remove unwanted items from interior photos: Remove furniture/objects to show the room’s layout more clearly, including reconstructing areas behind objects.
• Improve image consistency for marketing portals: Enhance exposure, color balance, and lens distortion so photos look consistent across a listing package.
• Produce branded campaign assets for a team: Add the agency logo and watermarks to images to maintain brand consistency when distributing listings across channels.
• Create short-form and presentation video content: Convert approved photos into cinematic walkthrough-style slideshows for reels, listing launches, and luxury presentations in both widescreen and vertical formats.

FAQ

• What is AI virtual staging for real estate? AI virtual staging adds realistic furniture and decor to vacant property photos so agents can market empty rooms as styled spaces.

• Can Proply Lens remove furniture or objects from photos? Yes. Proply Lens includes an AI object and furniture removal workflow that removes items and reconstructs floors and walls behind objects.

• What kinds of photo improvements does Proply Lens offer? The platform provides lighting and retouching tools that address exposure, color balance, and lens distortion.

• Does Proply Lens support branded outputs? Yes. It can automatically add an agency logo and watermarks to listings.

• Can Proply Lens create video from listing photos? Yes. It can turn approved photos into cinematic property video slideshows, with 16:9 (4K) and 9:16 vertical outputs.

Alternatives

• Real estate photo editing software (manual workflows): Traditional editing tools can retouch images and adjust color/exposure, but typically require more manual work for staging and object removal.
• AI image editing tools with generative fill: These can perform object removal or replace content, but may not be tailored to real estate-specific tasks like room staging, brand watermarks, and property-focused video outputs.
• Virtual staging services or marketplaces: Dedicated staging providers may offer similar end results, but the workflow can be more service-based rather than an integrated tool covering enhancement, branding, and video creation.
• Video slideshow/editing tools: General-purpose editors can assemble photo slideshows and video formats, but they may not automate “cinematic walkthrough-style” generation from real estate photos.